US streaming market faces stiff competition — the figures are sober, the conclusions are not. Both belong on the same table..
US streaming market faces stiff competition looked unremarkable on paper. In practice, three details tell a different story.
The overall direction is clear, even where the individual figures are not.
Price and term
The detail that separates the entries is rarely the one that is advertised.
- US streaming market faces stiff competition Kantar
Performance in the test
The commercial question is settled by the second year, not the first. Every entry looks different once that is taken into account.
The difference in detail
When the next round of numbers arrives, these are the entries that will move.
Our verdict
The practical conclusion of this comparison is on one line.
For the bill, what counts is prices change regularly. The assessment of performance does not.
This article draws on reporting from kantar. Read the original coverage for the full account.
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Article history
- Article published
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- Updated with reader feedback
Read this twice and it answered most of my questions about setup and compatibility.